Zaragoza Book Fair
Illustrating Zaragoza's Book Fair & Book Day 2023 campaigns
Credits
Graphic Design: Montalbán Estudio
Illustration: Alicia Blasco
Category
Campaign
Software
Procreate, Photoshop
Year
2023
Back in 2023 I got to create several illustrations for the Zaragoza Book Fair, as well as the Book Day poster. Our goal was to capture the "magic" found within the pages: that specific moment when a reader ceases to be a spectator and becomes a traveler. This graphic campaign, developed in collaboration with Montalbán Estudio, highlights the power of books. It invites the public to dive into the adventure of reading and discover the rich literary diversity that the fair brings to the heart of the city.
Diversity of genres and formats
Through the illustrations, we wanted to represent the diversity of genres at the fair, hiding references to children's stories, numerous characters, and even a reference to Hamlet in the main poster. The project was adapted to all types of formats: tram stops, bookmarks, buses, and more.
